The SAFEST Investment In Uncertain Times Is... Why Should You Invest in Gold? The SAFEST Investment In Uncertain Times Is...Gold. While gold satisfies Safety & liquidity i.e. the first 2 basic criteria easily & it doesn’t perform badly at the last one either i.e. returns. Here's why you should invest in gold: a. Gold investment is worthwhile because it is inflation-proof, recession-proof investment. b. Gold is inversely related to equity investments i.e. if the equity goes down, gold would do well.